The social media posts need to be sent at the best time to get maximum
engagements and traffic in return. But as you know, it is not possible
for us to sit in front of a computer for hours and run campaigns
manually on each network. So we need to schedule campaigns on them for
the peak time to utilize possibilities created by the social sites.
LinkedIn is our favorite social network to seek new jobs and find
talented employees. Use it in a way to build relationships with staff
and hiring officials in your dream company or a list of companies and
follow their pages for new job notifications that is relevant to you. In
short, we can say that LinkedIn is a great platform for recruitment,
career growth, and brand promotions.
What about content marketing?
Similar
to other social networking sites, LinkedIn is the best place for
content promotions too. It can bring massive qualitative traffic by
encouraging professionals to visit your pages. But you should have exact
strategies to prepare and publish LinkedIn posts in order to build an
effective social media marketing campaign.
In this post, we’ll tell you how to schedule and manage your LinkedIn
posts. The social site doesn’t allow users to schedule posts in
advance. So you have to use third-party tools to schedule and manage
LinkedIn campaigns ahead of time.
1. Buffer
Buffer
is a free content marketing tool to schedule and share your posts on
leading social networks. It is simple and easy to use. It is well
integrated with Facebook, Twitter, LinkedIn, Pinterest and Instagram to run and manage the campaigns.
I
assume you already connected your LinkedIn account to Buffer. So it
should be visible on the left pane of your Buffer dashboard.
Click the text box to enter your texts or webpage link that you want to schedule on LinkedIn.
LinkedIn
will pick your post images automatically and show them in the thumbnail
box. Click the right or left arrow to move in between the images and
choose the best as your LinkedIn post thumbnail.
Buffer allows you
to add the post either to your sharing queue or schedule it for an
exact time. Tap the drop-down arrow that appears next to ‘Add to Queue’
option to schedule your post. Choose a date and time when you want to
share the item. Click the ‘Schedule’ button to save.
Done. It will appear in your LinkedIn account as per the schedule.
Read more about Social media marketing tools for LinkedIn in this post.
